If you've ever worked with a web service that started off life being generated by a Microsoft tool then you've probably seen the namespace http://tempuri.org/. I've seen this for years and I know it well. I also know that you're supposed to change it immediately but that hardly anybody does.
Until today, I had no idea why it was called http://tempuri.org/. I thought that maybe it was some fictional company like Contoso that a Japanese employee from Microsoft who loved tempura style deep-fried cooking had made up to stick in the namespace.
The along came a friend of mine and pronounced it as Temp URI, and suddenly it all fell into place.