Monday, June 21, 2010

Building Quality Links to your Site

Great blog post by Google Webmaster Central Blog about building quality links to your site.

This paragraph sums up why you shouldn't engage in buying links or link exchange programs:

It's important to clarify that any legitimate link building strategy is a long-term effort. There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site's reputation. Buying PageRank-passing links or randomly exchanging linksare the worst ways of attempting to gather links and they're likely to have no positive impact on your site's performance over time. If your site's visibility in the Google index is important to you it's best to avoid them.

From the Buying PageRank link:

Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.

There is no point or reason to be trying to game Google's Page Rank system. It's going to be a ton of effort and it's not going to work. Just don't waste your time with it.

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